How to Add Google Analytics to WordPress
Every online business out there is trying its level best to catch up with an elevated position. No doubt, you are amongst them as well and interestingly casino businesses have caught players’ attention within a short time using a useful tool.
Today we will be sharing with you a valuable element that will empower you to augment your business just like other top-performing ones. We mean the addition of an important tool ‘Google Analytics’ to your website.
Several successful businesses are running out there and know what they are the outcome of spirited decisions. So make wise decisions to taste success like free gokautomaten in the Netherlands a top-rated casino has done. Before we jump into the process of adding Google Analytics let’s first discover why it is important?
Why Is Google Analytics Important?
You can move ahead if and only if you know about the current standings. Google Analytics provides you information about each and everything on your website ranging from traffic, bounce rate, conversion rates, sales, individual sessions and you name it. Gambling websites can’t do without it, to remain top of the game Google Analytics has become their favorite tool.
“What Gets Measured Gets Better” Peter F. Drucker
Google Analytics gives you important numbers and it’s up to you how you use them for your betterment. Believe it or not, if you can’t measure then there is no chance for improvement. Google Analytics is the favorite tool of digital marketers and for those who look forward to better SEO. It instructs you to make better decisions that pave the way for your online success.
So far we have discussed the importance in general. Now let’s take a deeper look. After all, what are the important metrics that Google Analytics delivers to us?
It lets you know about traffic and the source of traffic. The time is taken by visitors on your site, popular content on your platform, most selling articles, and weak areas of your website. When you get all these important metrics in your hand you can easily make decisions that will yield winning outcomes.
With Google Analytics you get to know areas of improvement in your content. Improved content lets you catch more traffic to your website and creates a win-win situation. Gambling businesses are flourishing at a pace like never before with this magic kit.
Considering all these things, it’s time that we move on to know how to add Google Analytics to a website.
Google Analytics and a casino website!
Casinos are a place where website visitors are the biggest asset. The more visitors you have, the more are your chances at conversion. Even if you are just running a blog about casino games an dgambling, you need all the visitors to be on your website to create revenue.
How do you think you can gauge your success and your shortcomings given that you have not set out analytics measures on your website? Well, without analytics, you are far behind in the race in our opinion and you need to catch up.
Being a casino business, you need to make sure that you know when you are getting the most traffic, where does your traffic come from and how you can manage sourced traffic and then improve those numbers.
With a simple addition of Google Analytics to your arsenal, you can start to know how many people came through to your website, the source that sent them there, and the behavior they exhibited on your website.
When you know what sort of people are interested in visiting your website, and when they like to do so, you can then make sure that you don’t miss out on the opportunity of converting them into customers.
Google Analytics goes a long way in helping casino businesses in getting and retaining website visitors and eventually, customers. So, you might also want to get going with it to capitalize on your casino business niche online!
How To Add Google Analytics To A Website?
There are several methods available to add Google Analytics to the WordPress website like using a plugin to add Google Analytics, adding Google Analytics without a plugin, integrating Google Analytics with Google Tag Manager, and syncing Google Analytics for performance reasons.
We will discuss two methods that are user-friendly and can be used by beginners and professionals alike without any complications. Let’s get started!
1.Adding Google Analytics To Website Using A Plugin
The utilization of plugins makes every type of work easier and saves time. When it comes to the addition of Google Analytics’ plugins are there to help. The use of plugins to add Google Analytics to the website is the easiest method, widely used, and equally trusted by beginners and professionals alike.
You must be aware of the best plugins available out in the market because badly coded plugins will leave you in complications. Like plugins awareness do you know about updated casino news in the Netherlands, if not then go and check out? Here we will go with the MonsterInsights plugin. It is a popular choice and has over 3 million satisfied users around the world and is used by websites like Bloomberg, FedEx, and Microsoft.
Get started without further ado.
After getting your copy of the plugin you have to install it and later activate it. When you are done with activation of the plugin you will notice a menu item on your screen. This menu item that goes by the name ‘Insights’ will be added to your WordPress admin menu.
You are required to click this menu and upon clicking, you will observe a MonsterInsights setup wizard on your screen. Here you will.be asked about six different questions. Let’s get to these. First of all, you will be inquired about the category of your website. Here you have to choose the category that best suits your platform. After successful selection of category click on the save and continue button.
Moving on, a new screen will pop up and at its bottom, you will discover a button that goes by the name ‘Connect MonsterInsights’. Click it and another pop-up will appear on your computer screen. Here you have to put in your Google Account if you are signed in else you have to sign in to proceed. When done with Google Accounts you will be asked to grant permission to MonsterInsights to access your Google Analytics account. You are required to click the Allow button to get going.
Next, you are directed to put in the profile you wish to track. Here you will choose your website and click on the button below that says ‘Complete Connection’.
When you have clicked the button MonsterInsights will install Google Analytics to your website and you will be asked to choose the settings you wish to go with. It’s okay to go with default settings. After choosing the default settings click on the save and continue button.
That’s it, Google Analytics is successfully added to your WordPress website. You can easily check the insights by going into the WordPress dashboard’s insights section. Let’s catch you with interesting information before you jump to the next method.
Bet365 is a reputed gambling company that operates throughout the world. It provides you with betting chances on many sports. It is generating a revenue of over $2billion and believe it or not Google Analytics is included in its toolkit.
2.Adding Google Analytics Without Plugin
Google Analytics can be added without a plugin and for that, we have listed steps. Just go through these steps to the successful addition of Google Analytics to your website.
1. Get Google Analytics Tracking Code
The first step is to get the Google Analytics tracking code. To do so you have to first login to the Google Analytics account and select the website.
Selection of the website will lead you to an admin button in the left taskbar, click it and the property column will be shown to you. In there go to tracking info and code, copy the tracking code script there.
2.Paste The Tracking Code
Now, login to the WordPress dashboard and move to the appearance tab and theme editor. On the right-hand side, you will observe the theme header(header.php) file. Paste the code here.
3.Update File Button
The last step to adding Google Analytics to your website is clicking on the update file button. Once clicked your work is done here as Google Analytics is successfully added to your website.
So it’s time to say yes to online fortune just like gambling businesses have done by using the Analytics tool. Stop procrastinating to go further.
Conclusions
We hope this step-by-step guide helped you to add Google Analytics to your website. Enjoyed reading it? Then don’t forget to visit us next time.